How much did that cost? Design agency takes THIRTY attempts to 'capture the spirit of the Biden administration' in revamped White House logo that's simply a negative version of the old one
Joe Biden's administration has revamped the White House logo, with the redesign taking a creative agency nearly 30 attempts to get just right, according to a new report. In fact, the whole website got spruced up and finished in record time, only having six weeks to overhaul the site from scratch before Biden was sworn in as president last Wednesday, reported Fast Company. The main difference in the new logo is that the White House has sharper architectural elements, such as defined columns and windows, and more roof detailing. It also sits on a blue background with the presidential mansion in white, opposed to Trump's white background and a navy White House. However, there are versions of Biden's new White House logo that inverts the color scheme. Back in December, the Biden administration hired creative agency Wide Eye for the revamp. The firm has been behind the branding of the Democratic National Convention and VP Kamala Harris' primary presidential campaign. Joe