Burma hopes to place mobile phones into the hands of between 75% and 80% of its 60 million citizens by 2016. Photograph: Alamy Vodafone and China Mobile have waded into battle in Burma against a consortium that includes billionaire speculator George Soros and Irish entrepreneur Denis O'Brien, as telecoms firms vie for a share of the world's largest untapped mobile phone market. Telecoms will be among the first industries to be liberalised under Burma's reformist government, which hopes to place mobiles into the hands of between 75% and 80% of its 60 million citizens by 2016, up from an estimated 6% today. If take-up is high, the entire mobile market in Burma – renamed Myanmar by the country's military junta – could be worth $10bn (£6bn) a year, with networks generating $7.3bn of those revenues, according to research by Ericsson. Foreign companies are eager to partake in what has been described as a mouthwatering opportunity, and by Thursday's deadline, 22 bids