0 shares 238 View comments A few weeks ago, I found myself standing outside a handsome office building on London’s Embankment, staring at a blue plaque. According to the plaque, this was Savoy Hill — one of the first homes of the British Broadcasting Company (later Corporation) after it began broadcasting in November 1922, exactly 90 years ago. Today, seven days after the shambolic resignation of BBC director-general George Entwistle, that first BBC looks almost completely unrecognisable. Worlds apart: The BBC is unrecognisable from the cheery amateur company it was 90 years ago Back then, its handful of employees were largely drawn from engineering firms such as the Marconi Company. Its ethos was one of cheerful amateurism, and inside its tiny studio, the amiable spirit of the British boffin prevailed. Above all, it was an institution with a profound sense of moral mission, epitomised by its first director-general, the stern Scottish Presbyterian John Reith. Und