IAN HERBERT: Sportspeople are no longer afraid to have their say on matters beyond their sphere... in the world of PR they talk about 'authenticity' and Marcus Rashford brings that in abundance
The influence that Marcus Rashford wields extends way beyond his campaign to put food on the tables of those struggling with the stigma attached to asking others for help. A message to the family of a six-year-old who died when he was hit by a car while riding his bike. Recognition of a child's school project, sent in by the boy's mother. Thanks to warehouse staff delivering food to those in need. The responses to his tweets on these subjects range from 31,000 to 82,000. Some perspective here. The Prime Minister's tweet on the reasons to 'get kids back to school' had garnered around 9,500 responses on Tuesday night. Marcus Rashford is using his social media following to help tackle serious issues off the pitch The concept they all talk about in the world of lobbying and PR is 'authenticity' and Rashford — who has now formed a taskforce with some of the UK's biggest food brands to try to help reduce child food poverty — brings it in abundance. He was born