An hour in a hot bath burns off the same calories as a brisk half-hour walk, reveals riveting new book of sensory tips
Have you ever wondered why watch adverts almost always show the time as ten minutes past ten? The reason is that in this position, the hands make it seem as if the clock-face is smiling. And, psychologically, you are more likely to feel compelled to buy that watch rather than one with hands set at a ‘grumpy’ 8.20. Once you know this, you’ll be able to spot other ‘smiles’ and the way they are used to manipulate our behaviour. For example, those smiling upward curves on the Amazon, Argos, Tui and Hasbro brand logos. Who can blame big business for employing such multi-sensory manipulation to lure us into purchasing their goods? Top: A hot bath can lull you into better sleep. Not only helps to lower our blood pressure and reduce inflammation, according to research from Loughborough University, it can help to burn calories Over the past 25 years, I have worked with many of the world’s largest companies, translating the science of the senses to help promote health and well-being – not to me