The Pakistfilm industry has finally braced itself for the release of four Pakistani films after a two-year hiatus.
And for this reason, distributors and exhibitors in Pakistan have decided to abandon Shahrukh Khan starrer 'Chennai Express' and Akshay Kumar starrer 'Once Upon a Time in Mumbai 2' - the two films films which are slated to release worldwide around Eid. The reason cited by the exhibitors is that Pakistani film-makers want all four local films - 'Waar', 'Main Hoon Shahid Afridi', 'Ishq Khuda' and 'Josh' - to get more visibility, reports The Express Tribune. According to the report, by applying a protectionist cultural policy, the Pakistani market is being deprived of healthy competition. Producers understandably feel that none of the Pakistani films can compete with the production of value of films like Chennai Express, the report added. The report further said that if the release of Bollywood films carries on as per schedule, it will help the audience and stakeholders gauge the value and quality of Pakistani films. And, if a Pakistani film manages to beat a mainstream Bollywood film at the box office, it will be a huge achievement for the country's film industry, without hurting the Indian film industry at all. Another point put forward by the newspaper report is that if due to further delays in the production or editing, the four Pakistani films are not released on Eid, exhibitors will have to face major losses since the Indian films will not be available.
And for this reason, distributors and exhibitors in Pakistan have decided to abandon Shahrukh Khan starrer 'Chennai Express' and Akshay Kumar starrer 'Once Upon a Time in Mumbai 2' - the two films films which are slated to release worldwide around Eid. The reason cited by the exhibitors is that Pakistani film-makers want all four local films - 'Waar', 'Main Hoon Shahid Afridi', 'Ishq Khuda' and 'Josh' - to get more visibility, reports The Express Tribune. According to the report, by applying a protectionist cultural policy, the Pakistani market is being deprived of healthy competition. Producers understandably feel that none of the Pakistani films can compete with the production of value of films like Chennai Express, the report added. The report further said that if the release of Bollywood films carries on as per schedule, it will help the audience and stakeholders gauge the value and quality of Pakistani films. And, if a Pakistani film manages to beat a mainstream Bollywood film at the box office, it will be a huge achievement for the country's film industry, without hurting the Indian film industry at all. Another point put forward by the newspaper report is that if due to further delays in the production or editing, the four Pakistani films are not released on Eid, exhibitors will have to face major losses since the Indian films will not be available.