Kate Moss and Georgia May Jagger both opt for LBDs at Rimmel London party,,,

Attending a party in her honour tonight, Kate Moss was going for a timeless look in a classic little black dress and heels.

But the supermodel's chance of standing out from the crowd was dented when a host of other party guests, including fellow Rimmel London ambassador Georgia May Jagger, obviously had the same idea when it came to dressing.

Despite the dominance of LBDs aside, the supermodel still managed to make a dramatic entrance as she arrived at the Battersea Power Station on a helicopter.

Hot to trot: Kate Moss looks fabulous in a black strapless dress with silver detailing as she arrives at the Rimmel London party held to celebrate her 10 year partnership with the make-up brand

Hot to trot: Kate Moss looks fabulous in a black strapless dress with silver detailing as she arrives at the Rimmel London party held to celebrate her 10 year partnership with the make-up brand

Arriving in style: Moss jetted into the riverside party on a helicopter

The party was hosted by make-up brand Rimmel London on the eve of London Fashion Week to mark the supermodel's 10 year partnership with the brand.

The setting of the party couldn't be more apt - celebrating a fashion icon at one on the capital's iconic landmarks - and on the right side of the river for Croydon-born Kate.

  More... Kate Moss launches debut lipstick line to celebrates 10 years as face of Rimmel - complete with risque new ad campaign

After a quick trip from the helicopter to the marquee inside the disused power station in a branded Rimmel London black taxi, Moss was welcomed on stage by The Noisettes.

Room for us two? Moss was joined by current Rimmel ambassadors Georgia May Jagger (left), who kept it simple in black, and American singer Solange Knowles, in an eye-catching yellow creation

Just a short hop: Moss then got into a black cab to ride to the Power Station, a few hundred metres away

Representing the company's younger models were Sir Mick Jagger's daughter Georgia and Beyonce's sister Solange Knowles.

While Georgia, 19, also had the same idea as Moss and wore a black dress, American singer Solange, 25, was going for a flamboyant look in a dramatic yellow gown.

Supporting Moss were her old friends Sadie Frost and Meg Mathews, who steered away from traditional black with their colourful choices.

Primrose posse: Kate and Fran Cutler at the Rimmel & Kate Moss Party to celebrate their 10 year partnership at Battersea Power station

The Primrose Hill crew are all here: Moss' close friend Sadie Frost wore a blue playsuit, while Meg Mathews jazzed up a black blazer with snake-print harem pants

Quirky: Harry Potter star Bonnie Wright wore a bizarre long gown (left), while Ronnie Wood's girlfriend Ana Araujo wore a transparent blouse by Simone Rocha and a turban

Mother-of-four Frost, 46, looked cue in a blue playsuit, while Mathews wore an eye-catching pair of snake-print harem pants.

Party planner Mathews brought along her new celebrity friend, The Only Way Is Essex star Gemma Collins, who she has been spotted out partying with several times in London over recent weeks.

To celebrate Moss's 10th anniversary with Rimmel London, the company are launching a lipstick collection designed by the model.

Hell for leather: (L-R) Pop star Cher Lloyd, former S Clubber Rachel Stevens and socialite Jasmine Guinness all accessorised their outfits with leather jackets

Night out: The Only Way Is Essex star Gemma Collins showed off her slimmer figure in a LBD, teen singer Dionne Bromfield looked cute in a brown dress, while Alejandra Ramos went for a sexy lace number

Kate's collection, currently available exclusively at Boots but going on nationwide release from 28 September, contains seven shades – all hand-picked by Kate - packaged in chic matte black that Rimmel say represents her 'glamorous rock’n’roll style,' and personalised with the supermodel's signature in vivid red.

Talking about her new lipstick collection Kate says: 'My inspiration for this range was really to create a range of easy to wear, classic shades that I have always worn and loved.

'From bright reds to soft pinks and nudes, there is a shade for everyone and any occasion. It was also really important for me that they were comfortable to wear.

Anyone for champers? Kate and Sadie enjoy a chat together at the party

'Whatever your outfit there is sure to be a shade to match.'

Steve Mormoris, Senior Vice-President, Global Marketing for Coty Beauty, says 'Kate Moss is the ultimate London girl and truly epitomises the London Look.

'She is a leader in the fashion and beauty stakes and Rimmel is thrilled with our long-standing relationship with the world’s most famous model.

Sister act: Model Poppy Delavingne attended with her younger sister Cara, while redhead model Olivia Inge stood out from the crowd with a loud yellow coat

London landmark: The iconic Art Deco Battersea Power Station was the location for the lavish party